Privacy Policy

Welcome to bakeit freefrom’s Privacy Policy. We will keep it as short and purposeful as possible. Our hope is that once you have read it you will feel reassured that we truly do have protection of your privacy at the heart of our business. Just as we want other companies to do for us!

At bakeit freefrom we care about things.  Things like using natural ingredients and minimum packaging in our products.  And we care even more about you, our customers.

As part of this care it’s one of our key aims to keep any information we hold about you to the absolute minimum we need to be able to provide our services to you. It’s also critical to us to ensure that information we hold is kept securely.  We do this by having security systems to block online hacking and password protected entry into our system and documents.

Data we collect falls into two main categories. Data to complete orders and data to be able to send you email newsletters etc.

If you have placed an order with us we have your name, address, telephone number and email address. Your name and email address may be used in our email marketing.  We will also have the name, address and maybe telephone number of anyone you have made an order for. This is needed so that we can send them their gift.

We mainly use your data to complete your online sales. But we also use your email data to send you offers, newsletters and such like. To do this we use the services of an online email marketing service who adhere to strict data protection requirements.

We never sell, rent or share any of this information about you with other companies and businesses for their marketing purposes.  You have a relationship with us not them!

There is more detail about how we gather data and why we do it further down this policy.

Customer Purchases

When you buy a product from us online we collect your name, address details, email address and a contact number.  If you are buying a gift we will also have the same details for the person you are sending the gift to.

The purpose of this information is so that we can process your order. This includes contacting you if there are any problems.

Once we have processed your order all these details remain on our protected e-commerce website for a period of 3 years.  This is so that we can track year on year changes to sales. We also use it to provide special rewards to frequent customers.

When ordering you may also have been added to our newsletter email list (see below) so that we can share newsletters, offers, etc., with you going forward.  It is easy for you to unsubscribe from these either by clicking the unsubscribe option that will be at the bottom of every email or contacting our data controller/processor, Maggie Nicholls via 

Mailing Lists

As part of the registration process for our monthly e-newsletter, we collect basic personal information, your name and email address.

We use this information for a number of reasons.  Sometimes it is to tell you that you have won a competition or to answer any queries that you have raised with us.  We might email you to check that our records are right and to check every now and then that you’re happy and satisfied with us. We might also ask you for any ideas about what you might like us to do for you. Maybe  to add something new to our range of products.

We never, ever, rent or trade our email lists with other organisations and businesses for their marketing purposes!

But we do use a third-party provider, Active Campaign, to deliver our newsletter. Also, when we send emails out we gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter.

Active Campaign have stringent data protection practices as well. For more information, please see Active Campaign’s privacy notice on

You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails.  Or you can email our data controller/processor Maggie Nicholls at and she will remove you from any lists you are on the next working day.

Website Cookies

In addition to the general information described above, we also collect anonymised data by using Website Cookies.

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site as it helps us to know what visitors are most interested in, so that we can try to give more of this.

Google Analytics information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

In common with most e-commerce businesses we also use something called a Facebook pixel. Again this collects data that doesn’t identify individuals but can follow what people are looking at on our website when they are on Facebook at the same time.  We have set this up so that we will be able to share information on Facebook with people who are most likely to be most interested in it.

It’s all a bit complicated but we found this article that might help explain why we have done this.  Just to say though that we do not use Shopify – we are sharing the article because it speaks reasonably clearly about what the Facebook pixel does.

Facebook ‘owns’ this data so we are unable to remove you from it and stop adverts tracking you.  But you will be able to remove yourself via your own Facebook page settings.

Review time frame or changes to this Privacy Policy

This policy will be reviewed in 3 years (April 2021). That is unless new data protection rules arise before then.